“The new CAN Fund identity is a reflection of the organization's vision to inspire Canadians to take an active role in supporting their amateur athletes. It emphasizes that individuals CAN make a difference, and creates awareness that the need for funding is NOW, and ongoing - not just during the year of the Games. It truly supports the Fund's core values - integrity, honesty, inclusiveness and humility values that we at Shikatani Lacroix are very proud to be associated with.”

JP Lacroix
President, Shikatani Lacroix Brandesign