“Today marks the culmination of many days of hard work put forth by a great team of people. More importantly, it starts the Canadian Athletes Now Fund on the next leg of a mission – a mission started 9 years ago by Jane Roos.

Our team at Level5 Strategic Brand Advisors is proud to be closely involved with this worthy brand and it’s Canada- wide launch announced Tuesday January 31, 2006. We are attempting to position the CAN Fund in the hearts and minds of Canadians as an inspiring and enabling force with a single-minded purpose of supporting human potential.

While gold medals and great Olympic performances by our Canadian athletes are important, none of that can be accomplished if they are not supported through the days of hard training required to get to the Games. This brand launch represents the commitment many people have made to seeing Jane’s vision through to reality.”

David Kincaid
President, Level5 Strategic Brand Advisors